Tips for Market
Researchers in 2014
During focus groups and quantitative research a common
problem may arise when the individual’s may not be willing to open up fully
when put in a group setting. Sometimes, when people are put together they can
influence one’s opinion or people may not answer as thoroughly as they would if
they were being interviewed privately.
There is good news for market researchers and their clients.
There is a solution to help market researchers and their clients to get the
results they desire. The results they desire are a common goal: to find out
what consumers’ thoughts are about a particular product or service the market
researcher’s client is offering.
The solution enables focus group participants
to answer anonymously or privately within the group by utilizing a handheld
device. Meanwhile, the client’s can be in the viewing room, viewing the focus
group participant’s answers and reactions about what they have been shown. The
client will be able to see real-time results with pictures of the focus group
participants along with the demographics of those focus group participants next
to the answers they’re entering.
The answers are stored off-site in a secure server and over
20 different reports can be generated quickly and easily. Market Researcher’s
tell us this is the solution they have been looking for and it helps them to
conduct their job easier while giving their clients outstanding results.
Considering market research can be a competitive business,
don’t you think it’s about time you learn more about the handheld device your competitors
are using? Contact us for more information.
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